TIPPEX BEAR CASE STUDY

  • July 16, 2019

You are commenting using your Facebook account. You are commenting using your Twitter account. You are commenting using your Google account. The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand. The Tipp-ex YouTube channel: Tipp-Ex had almost 5, mentions on the launch day only.

Results In days: March 16, at 5: Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in Leave a Reply Cancel reply Enter your comment here You are commenting using your WordPress.

Case Study of Tipp-Ex’s “Shoot the Bear”

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Notify me of ebar comments via email. You are commenting using your Twitter account. Client BIC with their new correction product: March 16, at 5: The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product.

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tippex bear case study

More than 50 different hilarious endings can thus be discovered. The product is known to more people and the image of the brand is strengthened as a result of season 2. Stuey a free website or blog at WordPress. Shares, likes and comments on Facebook: Explain why the method of promotion was most relevant to the product or service: Olivier Bennoun Web Production: The tippexperience hit countries around the world.

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Tipp-Ex – A hunter Shoots a Bear / Case study | Adland

This site uses cookies. Describe how the promotion developed from concept to implementation: It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear.

On the other hand, 42 alternative scenes were shot so anything you write gets a video response. Enter your email address to subscribe tiippex this blog and receive notifications of new posts by email. Tipp-ex sell-in versus So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms.

Tipp-Ex – A hunter Shoots a Bear / Case study

The target is pupils, students and customers of Tipp-ex. Shares, likes and comments on Facebook: The Tipp-ex YouTube channel: All these efforts help to create an engagement among the audience in the tkppex of providing special experience with the product. The possibilities are infinite. April 12, at 7: Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective.

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tippex bear case study

So the objective of going Europe-wide is also realized through this global platform. You are commenting using your WordPress. Why is it successful? Email required Address never made public.

Louis Audard Digital Production Manager: Leave a Reply Cancel reply Enter your comment here Join 1, other followers Sign me up!