You are commenting using your Facebook account. You are commenting using your Twitter account. You are commenting using your Google account. The decrease of brand mention within a short period of time in social networks is as common as the its increase and this follow up campaign definitely helps a lot in maintaining the popularity of this campaign and the brand. The Tipp-ex YouTube channel: Tipp-Ex had almost 5, mentions on the launch day only.
Results In days: March 16, at 5: Follow-ups This company launched once again the season 2 of this interactive campaign with the funny bear in Leave a Reply Cancel reply Enter your comment here You are commenting using your WordPress.
Case Study of Tipp-Ex’s “Shoot the Bear”
Notify me of ebar comments via email. You are commenting using your Twitter account. Client BIC with their new correction product: March 16, at 5: The effort broke down the boundaries of YouTube for the first time, utilising the whole screen to exemplify the use of its whiteout product.
More than 50 different hilarious endings can thus be discovered. The product is known to more people and the image of the brand is strengthened as a result of season 2. Stuey a free website or blog at WordPress. Shares, likes and comments on Facebook: Explain why the method of promotion was most relevant to the product or service: Olivier Bennoun Web Production: The tippexperience hit countries around the world.
You are commenting using your Google account.
Tipp-Ex – A hunter Shoots a Bear / Case study | Adland
On the other hand, 42 alternative scenes were shot so anything you write gets a video response. Enter your email address to subscribe tiippex this blog and receive notifications of new posts by email. Tipp-ex sell-in versus So it was a Europe-wide campaign unbeatable in cost efficiency and definitely a winner in business terms.
Tipp-Ex – A hunter Shoots a Bear / Case study
The target is pupils, students and customers of Tipp-ex. Shares, likes and comments on Facebook: The Tipp-ex YouTube channel: All these efforts help to create an engagement among the audience in the tkppex of providing special experience with the product. The possibilities are infinite. April 12, at 7: Concerning this, we can draw a conclusion that this campaign indeed has an impact on people, at least from a brand awareness perspective.